Writing for their audience: where do law firms go wrong?
Lawyers often write articles and blogs as if their audience consists exclusively of other lawyers. As this is rarely the case, it’s a big mistake. But it can easily be avoided.
5 ways lawyers can make their articles and case studies more readable
Writing articles and case studies has become an integral part of most lawyers’ day-to-day roles. Sadly, when writing non-legal content, many lawyers struggle to make their articles easy to read and lapse into jargon and legalese. This article sets out five ways lawyers can make their content more readable.
Why you need to cut out the legal jargon and corporate gibberish
I’m starting the year with a plea to lovers of clichés, jargon and corporate gibberish. Punch the puppy, now.
Why every law firm should have a writing style guide
Few law firms have a writing style guide even though they make their living from the use of words. I think they should.
Think more like magazines – article in PM Magazine
I wrote an article for PM Magazine about what professional services firms can learn from magazines when it comes to producing content . The article was inspired to some extent by my experience working as a journalist at Haymarket and, in fact, there is a quote from Haymarket’s Simon Kanter in the article. You can read the article below.
Article in PM Magazine
In a recent article I wrote for PM Magazine, I looked at what's wrong with law firm websites and the lessons that can be learnt by all professional services firms.
Print is dead. Or is it?
Print is dead. Or so everyone says. If you hear something enough times you start to believe it.
Last week I discovered Noble Rot magazine and it made me question whether there’s life in the old dog after all.
Oxford comma plays dramatic role in $10m lawsuit
At last, a legal case I can get excited about. That hasn't happened since the OJ Simpson trial more than 20 years ago but the decision in this one is even more sensational. A recent court case in Maine turned on something far more dramatic than a bloody glove: a comma. Or, to be pedantic, and if nothing else this blog is about pedantry, the lack of a comma.
6 great content ideas for your law firm's newsletter
Email newsletters are one of the best ways for law firms to keep in touch with their clients.
Former teacher schools Trump on grammar, communication and power
I have a new hero. Her name is Yvonne Mason and she’s a retired English teacher from Atlanta, Georgia. A few days ago, she received a letter from President Trump in response to a letter she wrote to him about the recent school shooting in Florida.