Writing for their audience: where do law firms go wrong?
Lawyers often write articles and blogs as if their audience consists exclusively of other lawyers. As this is rarely the case, it’s a big mistake. But it can easily be avoided.
5 ways lawyers can make their articles and case studies more readable
Writing articles and case studies has become an integral part of most lawyers’ day-to-day roles. Sadly, when writing non-legal content, many lawyers struggle to make their articles easy to read and lapse into jargon and legalese. This article sets out five ways lawyers can make their content more readable.
Why you need to cut out the legal jargon and corporate gibberish
I’m starting the year with a plea to lovers of clichés, jargon and corporate gibberish. Punch the puppy, now.
Why every law firm should have a writing style guide
Few law firms have a writing style guide even though they make their living from the use of words. I think they should.
Think more like magazines – article in PM Magazine
I wrote an article for PM Magazine about what professional services firms can learn from magazines when it comes to producing content . The article was inspired to some extent by my experience working as a journalist at Haymarket and, in fact, there is a quote from Haymarket’s Simon Kanter in the article. You can read the article below.
Article in PM Magazine
In a recent article I wrote for PM Magazine, I looked at what's wrong with law firm websites and the lessons that can be learnt by all professional services firms.
Print is dead. Or is it?
Print is dead. Or so everyone says. If you hear something enough times you start to believe it.
Last week I discovered Noble Rot magazine and it made me question whether there’s life in the old dog after all.
6 great content ideas for your law firm's newsletter
Email newsletters are one of the best ways for law firms to keep in touch with their clients.
Why law firms are missing out on winning new business
I had a great response to my recent blog post, ‘The big problem with law firm websites’, and thank you to everyone who came back to me with comments.
One point that struck a nerve was the suggestion that many law firm websites fall down because they fail to create an emotional connection with the reader. This is true of much of the rest of their content marketing too.
The big problem with law firm websites
For reasons that will be of no interest to you at all, law firm websites have been much on my mind the past few weeks. So much so that I decided to carry out a survey into them.