I had a great response to my recent blog post, ‘The big problem with law firm websites’, and thank you to everyone who came back to me with comments.

One point that struck a nerve was the suggestion that many law firm websites fall down because they fail to create an emotional connection with the reader. This is true of much of the rest of their content marketing too.

For reasons that will be of no interest to you at all, law firm websites have been much on my mind the past few weeks. So much so that I decided to carry out a survey into them.

Some people love them, some people hate them but there’s no doubt they are addictive – listicles. You know the type of thing:

·       6 ways fingernails are a window into your health

·       The 8 most common investment mistakes

In my last blog I talked about the fact that you can’t just copy images off the Internet and use them on your blog or newsletter. If you do, you risk being sued for damages. 

But there are alternatives. Here are 5 tips for getting images for your blog, website or newsletter without falling foul of the law. 

In the first of this two-part blog about copyright in images, we expose a few myths about using online photos. In part two, we look at how you can add photos to your blog without exposing yourself to a claim for damages

“Edit your manuscript until your fingers bleed and you have memorised every last word. Then, when you are certain you are on the verge of insanity...edit one more time.”