Marketing, content and training for professional services firms

Writing articles and case studies has become an integral part of most lawyers’ day-to-day roles. Sadly, when writing non-legal content, many lawyers struggle to make their articles easy to read and lapse into jargon and legalese. This article sets out five ways lawyers can make their content more readable.

I’m starting the year with a plea to lovers of clichés, jargon and corporate gibberish. Punch the puppy, now.

Few law firms have a writing style guide even though they make their living from the use of words. I think they should.

I wrote an article for PM Magazine about what professional services firms can learn from magazines when it comes to producing content . The article was inspired to some extent by my experience working as a journalist at Haymarket and, in fact, there is a quote from Haymarket’s Simon Kanter in the article. You can read the article below.

In a recent article I wrote for PM Magazine, I looked at what's wrong with law firm websites and the lessons that can be learnt by all professional services firms.